Lessons from Lost
Interesting to note that the writers for Lost blog as the characters they created.
What if an author wrote a novel and then as a part of the author's promotional campaign, she blogged as one or more of her characters?
Let's look at the benefits:
- The material already exists. Think of all the pages that were edited out. The ones the author loved but didn't flow with the primary story. Now they can be used.
- Remember that back story that sits on the writer's laptop? The one referenced whenever the question was asked, "Would he really do that?" That back story can be leveraged as a part of a book's launch.
- If this book is a part of a series and a secondary character will have a more prominent role in the future, then why not blog in that character's voice? Give readers a taste of what they will experience with the follow up book.
Why would this work?
1. Most people are naturally nosey, so a blog that gives more background for a character could be fab.
2. The author can mention the fact that the blog exists in promotional materials, including when the entries will be posted.
3. The author can get a better sense of what readers really think of the character. I'm not saying that readers are shy but that in this venue, it's almost like the reader can interact with the character. Not the author. The CHARACTER. Not only can the reader learn a lot about the character but maybe there are aspects of the person on the page that suddenly emerges as the author types away as the character? Frighteningly close to a writing exercise I'm sure we've all used.
4. The blog could be changed to reflect different viewpoints. So week 1 is the antagonist blogging. Week 2 is the protagonist. Week 3 is the antagonist's mother and so on.
5. Additional promotion can be leveraged on the blog. Is the author available for speaking engagements?
6. What about those lovely hit/statistic counters we bloggers love so much? The ones that can provide additional demographic information to flesh out additional promotions/speaking engagements/lectures/etc.
I could go on and on but I just see many opportunities with this tactic being used as a part of a greater campaign.
What do you think?